This is the amazing moment freestyle footballer John Farnworth attempted to set his most ambitious record yet.
The keepy-up king looks to have set his ninth Guinness World Record by kicking 14 pieces of popcorn high into the air then catching them in his mouth.
Farnworth has dazzled stars of world football including Neymar and Juan Mata with his incredible ball skills in the past – but this marked his first attempt at a popcorn-based stunt.
He performed his amazing effort last night in front of hundreds of football fans at Showcase Cinema de Lux Bluewater before England’s final group game against Belgium.
The stunt celebrated Showcase Cinemas screening of every World Cup game this summer, including the build-up and post-match analysis in high-definition and surround sound across its 21 sites.
Mark Barlow, General Manager of Showcase Cinemas UK, said:
It’s fantastic to be able to bring even more action to the Showcase Cinema screens, as England take another step towards World Cup glory.
We’ve had a fantastic turnout so far for the tournament’s group stages and can only imagine the twists and turns still to come during the knockout stages and beyond.
We welcome everyone to witness England bring it home this summer at their local Showcase Cinema, and watch the Three Lions in the luxury of our cinemas for free.
Described as a pioneer, John Farnworth has transformed the freestyling football world as he uses fancy footwork to control the ball – and the crowds that watch his performances.
John holds an incredible eight Guinness World Records and has even juggled a football around the entire route of the London Marathon, and battled blizzard conditions on treacherous Mount Everest as he did keepy-ups on the side of the world’s highest mountain.
Swapping a match-sized ball for popcorn was more challenging than I’d anticipated, but I’m thrilled to have set the ‘world’s first’ record for kicking popcorn into the mouth.
The action on-screen from Russia has been brilliant so far, and I’m glad to have been part of Showcase Cinemas’ World Cup summer.
Evidence for the world record attempt has been submitted to Guinness World Records for verification and approval.
The idea for the Guinness World Records came about in the early 1950’s when Sir Hugh Beaver, Managing Director of the Guinness Brewery, attended a shooting party in County Wexford where he and his hosts argued about the fastest game bird in Europe, and failed to find an answer in any reference book they looked at.
In 1954, Sir Hugh had the idea for a Guinness promotion based on the idea of settling pub arguments and invited the twins Norris and Ross McWhirter, two fact-finding researchers from Fleet Street, to compile a book of facts and figures.
60 years on, and the trusted Guinness World Records brand has become a household name.
Tickets for the World Cup are available now at UK Showcase Cinema and Showcase Cinema de Lux box offices.
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