A guy trolled people at a festival in Vancouver, Canada, by selling bottles of Hot Dog Water for an astonishing $40 each.
Performance artist Douglas Bevans carried out an impressive stunt at a yearly car-free event in the city, selling ‘unfiltered… keto compatible’ water, containing a single beef hot dog in each bottle. Yes, he really did.
Promoting himself as the CEO of Hot Dog Water, Bevans said his stunt aimed to see how the marketing of health claims backed by supposed scientific evidence impacted on sales.
This booth that sells unfiltered hot dog water is hands down the strangest thing at Car-Free day, and I have no idea – literally none – as to whether it is real or an elaborate stunt pic.twitter.com/NK2KcTfnHm
— Moebius Stripper (@moebius_strip) June 17, 2018
Boiling about 100 organic beef hot dogs, Bevans popped them into bottles of water, which look like recycled Voss bottles.
The artist claims he sold 60 litres worth of the product last Sunday (June 17) at his booth.
People were seemingly paying $37.99 for a bottle of Hot Dog Water or two for only $75 thanks to a special deal – although I’m not sure whether people were buying them for a joke or for the supposed health benefits?
Advertising materials at his booth featured supposed testimonials, as well as a lengthy explanation of the product, which included many buzzwords.
Bevans told customers Hot Dog Water could increase brain function, help with weight loss and even create a more youthful appearance, erasing crow’s feet when applied to the face in the form of a lip balm.
He sold the lip balm at the booth as well!
You could also pick up Hot Dog Body Spray and Hot Dog Water Breath Freshener too if you fancied it.
A street vendor in Canada tricked people into buying $38 HOT DOG WATER claiming it had tons of health benefits… and they believed him. pic.twitter.com/tQUhpUo6FI
— Zach Sang Show (@ZachSangShow) June 22, 2018
The promotional materials read:
Because Hot Dog Water and perspiration resemble each other, when you drink Hot Dog Water it bypasses the lymphatic system whereas other waters have to go through your filtering system, so really, Hot Dog Water has three times as much uptake as coconut water.
Hot Dog Water in its absurdity hopes to encourage critical thinking related to product marketing and the significant role it can play in our purchasing choices.
So hidden among the nonsense was the truth about the message Bevans and his Hot Dog Water was attempting to get out.
Story: This "Hot Dog Water" sells for $37.99 a bottle: https://t.co/bTeVmg3B0k
— Allison Croghan (@AllisonCroghan) June 22, 2018
Bevans, who is also a tour operator, spoke to the The Chronicle Herald about how he came up with the idea for Hot Dog Water when he questioned the ridiculous marketing and health claims behind many products.
I thought to myself ‘I bet I could sell hot dog water’.
We noticed that some people were rubbing lip balm on their crow’s feet and they were swearing their crow’s feet were disappearing before their eyes.
We’re helping people, empowering them to use informed decisions in their purchasing choices. That is the message behind this.
Art, I think, has a way of doing this better than if this was a public service announcement. There’s an image attached to it, that it’s ridiculous.
He added, while some did laugh at the product, many were impressed by the supposed health benefits.
can’t believe some people fr paid $38 for a bottle of hot dog water smh
— Jennessy (@lilbabyjenny) June 22, 2018
I do have to wonder about the people who walked away from the booth thinking Hot Dog Water was a good purchase…
If you have a story you want to tell send it to UNILAD via [email protected]
Emily Murray is a journalist at UNILAD. She graduated from the University of Leeds with a BA in English Literature and History before studying for a Masters in Journalism at the University of Salford. Emily has previously worked for the BBC, ITV and Trinity Mirror. When Emily isn’t writing about topics including mental health and entertainment, you can find her at the cinema which is her second home.