Have you ever been going out with someone and thought, ‘I know what would make a really great present, a big f*ck off billboard with their face on it’?
No, me neither. Kylie Jenner, on the other hand, apparently has because she recently gifted beau Travis Scott with just that to celebrate his 28th birthday.
I mean, it’s extra AF but that shouldn’t really surprise us anymore seeing as though the Kardashian clan are well-versed in going completely OTT for anything birthday related.
The 21-year-old reality star decided to dedicate an entire billboard to long-term partner Travis, who will turn 28 on Tuesday (April 30), proving that you really should go big or go home.
The billboard features a huge picture of their 1-year-old daughter, Stormi, alongside a picture of Kylie and Stormi together with the words, ‘Happy birthday daddy love, mommy & Stormi xo’.
As per TMZ, the billboard was positioned on the corner of one of the busiest intersections in West Hollywood – Santa Monica and La Cienega – meaning anyone and everyone caught a glimpse of the gift since it got put up on Friday (April 26).
Aww Kylie and Stormi on a billboard wishing Travis a happy birthday ♥️🎉 pic.twitter.com/pKiYW3A4yg
— Kylie Jenner and Travis Scott (@kylieandtravisx) April 26, 2019
You’ve got to hand it to the girl, she knows what she wants and she’s not afraid to get it. And admittedly, the pictures are adorable.
Since getting shared on social media, the billboard has divided opinion with some people describing the gesture as ‘sweet’ and saying they wished they could do the same for their other halves.
However, others called the self-made billionaire ‘narcissistic’ and ‘dumb,’ questioning why she would spend so much money on a billboard of all things.
kylie jenner having a whole ass billboard for travis birthday is exactly the type of headass ima be on with my hubby one day
— ari (@aribrown__) April 28, 2019
Oh great. Kylie Jenner posting a billboard for Travis Scott’s birthday is going to make the CVS card I got for my boyfriend look really cheap now. pic.twitter.com/aHSm2Tm97b
— Cooper Lawrence Mother of Dogs (@CooperLawrence) April 27, 2019
Kylie Jenner putting herself on a billboard as some type of narcissistic “birthday present” for her man is the dumbest thing I’ve seen in a minute
— Nicole (@BumpinBellies) April 28, 2019
kylie really dropped thousands on a billboard like it was a hallmark card pic.twitter.com/qY0YFVQymu
— jasmine ♡ (@jasminearamirez) April 27, 2019
It wasn’t everyone’s cup of tea…
@KylieJenner no one said money buys class or taste. A bday wish on a billboard cause he might miss the message while sitting next to her. Btw…where is Travis in pic about him? It's all about kylie & her ego. Tacky.
— Elizabeth Yorkshire (@ElizabethThee) April 27, 2019
Some went so far as to label it, tacky… oh the humanity.
THIS IS SO TACKY AND MAKES ME SO ANGRY THE WORLD IS DYING BUT WASTE MONEY ON A FUCKING BILLBOARD I CANNOT STAND THIS GIRL https://t.co/4renfxYQ9l
— nicole (@nikichaprastian) April 27, 2019
Hats off to her I say. If I could afford to buy my boyfriend a billboard for his birthday, you’d better believe I would. It beats a card, doesn’t it? And let’s face it, she is a billionaire. It’s not like she can’t afford to drop a few thousand dollars on a random billboard here and there.
She also threw an Avengers-themed party on Thursday night for Travis, so all in all I’d say he’s having a pretty banging birthday week.
Hey Kylie, do you wanna come to Manchester at any point and throw me a party? It’s not my birthday or anything but I’d really appreciate it. Please and thank you.
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A Broadcast Journalism Masters graduate who went on to achieve an NCTJ level 3 Diploma in Journalism, Lucy has done stints at ITV, BBC Inside Out and Key 103. While working as a journalist for UNILAD, Lucy has reported on breaking news stories while also writing features about mental health, cervical screening awareness, and Little Mix (who she is unapologetically obsessed with).