Bread or baby?
The latest social media craze sees Japanese parents comparing their babies’ chubby arms to doughy loafs of bread – and it’s weird.
Hundreds of parents are taking to Twitter under the hashtag, #我が子の最強ちぎりパン画像 – or – #MyBaby’sGotTheBestBreadPhoto.
The snack being used for reference is the popular ‘pull-apart bread’ available in Japanese 7-Eleven stores, and on closer inspection, the breads’ ridges do sort of look like chubby baby arms.
The trend began after one user, @sn15papa (Koni), posted a photo of her baby with the caption: ‘Which is bread and which is the arm? I can’t tell.’
Over the next couple days, hundreds followed and the hashtag soon went viral: