Like many an end-times horror before it, Bird Box has brought humanity a terrifying vision of the apocalypse.
The Sandra Bullock fronted Netflix film reveals a world where venturing outdoors without a blindfold means facing a horrifying death.
Differing somewhat from other survivor group movies, the regulation supermarket supplies run is made even more perilous by the fact nobody can see where they’re going. A klutz such as myself would no doubt last around two minutes, birds or no birds.
From the moment Malorie (Bullock) delivers her stark warning to Boy and Girl about the gruelling, blindfolded mission ahead of them, viewers became certain this was a reality no-one would ever choose…Or would they?
Although it’s perfectly safe this New Year’s Day to fling open your front door and gaze around at your 2019 surroundings, this doesn’t mean you can’t immerse yourself in the full Malorie experience.
Fans of the tense new scream fest have shown their appreciation through the ‘Bird Box Challenge’, a viral challenge whereby participants try to carry out various tasks while blindfolded, often with hilariously uncoordinated results.
These attempts are of course filmed and shared online, and – although lacking Bullock’s tough yet vulnerable portrayal – they’ve proved to be worthy sources of entertainment in their own right:
— Wes Finesse 𓅓 (@rwharris95) December 26, 2018
— ashley yates (@brownblaze) December 25, 2018
— Bird Box Memes (@birdboxmemes) December 27, 2018
— #EuphoriaMiami March14th (@DjSwollJoel) December 24, 2018
— jelly kravitz (@JellyKravitz) December 28, 2018
— Shortest giraffe (@KassanovaYt) December 24, 2018
We’ve had dancing challengers and hair brushing challengers. One set of people even attempted to grapple with an escalator while blindfolded. Others bravely tried out a Bird Box style work-out.
Some participants have given truly theatrical performances, channelling their inner Malorie to urge their fellow challengers in a stern but ultimately heartfelt manner.
One hilarious family even re-enacted one of the dramatic river bound scenes, paddling for dear life in a bathtub as if being chased by a hoard of spooky monsters.
This challenge has inevitably resulted in more than a few scrapes and tumbles, with one painful looking video showing a little kid running straight into a wall – as if being instructed to do so by a demon:
Bird Box has proved quite the online sensation, offering viewers a satisfying jump scare at the end of what’s been a rather good year for the horror genre.
However, it’s not just Sandra Bullock who’s found herself rowing awkwardly against rocky waters. Netflix has raised a few critical eyebrows after boasting about the film’s success on Twitter.
On December 28, the streaming service tweeted:
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! [sic]
Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box — best first 7 days ever for a Netflix film! pic.twitter.com/uorU3cSzHR
— Netflix Film (@NetflixFilm) December 28, 2018
A worthy accomplishment indeed. However, some have queried where exactly Netflix pulled these figures from; pointing at the service’s reputation for closely guarding its data.
Here’s hoping nobody attempted the #BirdBoxChallenge last night after a few glasses of NYE bubbly…
Bird Box has been available to stream via Netflix as of December 21, 2018.
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Jules studied English Literature with Creative Writing at Lancaster University before earning her masters in International Relations at Leiden University in The Netherlands (Hoi!). She then trained as a journalist through News Associates in Manchester. Jules has previously worked as a mental health blogger, copywriter and freelancer for various publications.