Everybody’s favourite YouTuber PewDiePie has weighed in on the James Charles controversy.
You may or may not have heard that YouTuber and beauty vlogger James Charles has attracted a load of criticism for using the term ‘influencer representation’.
Some felt it implied Charles, 19, had faced discrimination for being a successful YouTuber, using a term like ‘representation’ that is often used for groups of people who have been discriminated against.
This was the Instagram post that sparked this whole controversy:
View this post on Instagram
my first met gala 🥺 thank you so much @youtube for inviting me and @alexanderwangny for dressing me! 💕 being invited to such an important event like the ball is such an honor and a step forward in the right direction for influencer representation in the media and I am so excited to be a catalyst. video coming tomorrow!
Charles was soon criticised by his former champion and friend Tati Westbrook, another beauty vlogger and YouTuber who posted a 43-minute long video outlining Charles’ ‘problematic behaviour’.
According to Tati, Charles has been using his ‘fame, power and money to play with people’s emotions’ and had even tried to ‘trick a straight man into thinking he was gay’.
The video, entitled ‘Bye Sister’ (a clever play on Charles’ video greeting ‘Hi Sisters’), quickly went viral and you can watch it below:
You’re threatening to embarrass them. And you’re doing that to have them behave sexually in your favour, even if you’re straight.
And you know what, that’s not ok.
To make matters worse, Charles turned up to an Australian meet and greet almost two hours late and raised prices for his world tour, with some tickets going for as much as $500.
Due to all this, Charles’ subscriber numbers plummeted with nearly two million gone in the two days since the controversy began.
So Charles released a video explaining everything and addressing the allegations entitled ‘Tati’.
You can watch that below:
At the time of writing, Charles’ apology video has been viewed over 22 million times.
And it’s at this point that PewDiePie, no stranger to controversies of his own, weighed in on the situation.
PewDiePie, real name Felix Kjellberg, has been avoiding controversy since his feud with T-Series and hasn’t done a Pew News show for a while.
However, he’s brought it back, entitled ‘James Charles is cancelled’, just to address the drama between Charles and Tati.
Kjellberg claims, she’s unjustified in her response to all this.
Here’s the full video:
I looked into it and the whole makes even less sense. A lot of people are just latching on Tati’s stance, just to sh*t on James Charles.
He then listens to Tati’s reasoning for exposing Charles publicly before explaining he ‘isn’t here to defend James Charles, I just don’t think what Tati did is that justified’.
Kjellberg cited the age difference between the pair as a reason it’s all very inappropriate and wondered why it couldn’t be dealt with privately.
For a mother figure to completely drag this kid? No one has a problem with this?
Either we talk about it in private or I stop being friends with that person. I can’t imagine making a video just publicly dragging someone instead of talking to them.
PewDiePie then suggested Tati went public just so she could sell more products from her supplement company which she discusses at length in her video.
He concluded by saying he was completely neutral in the feud and that they’d both ‘exposed themselves’.
However, this view didn’t go down well with fans of PewDiePie, Charles or Tati:
Think Pewdiepie completely missed the point on that new video, James friends provoked Tati publicly hence her detailed response of what she’s put up with for years. Also pressuring men into sex is a pretty big deal. I’m guessing he just didn’t properly watch the video.
— ImAllexx (@ImAllexx) May 12, 2019
Pewdiepie definitely missed the mark with his video about Tati and James. This is so much more than just vitamins, although I honestly think he’s just so far removed from the booty community he just flat out didn’t know
— ᵗᵉᵃ spill (@TeaSpillYT) May 12, 2019
I normally love your content but it just looked like you didn’t even watch the video. Ah, well do better next time
— Alice Inwonderland (@SpOoOnGeBoBbLe) May 12, 2019
PewDiePie fans calling out James Charles for being racist pic.twitter.com/GWcaWbBxXr
— fleur (@infleurtile) May 12, 2019
@pewdiepie I love you but poopy did an oopsie. I understood some of the points that were made but some things were not correct. Still got love for you! I will always stay subscribed. 👌
— Sydney Pequano (@thatonewoodelf) May 12, 2019
I stay in my Lane. PewDiePie isn't my Lane, and this drama isn't his either.
— Farynne Nayr (@farynne_nayr) May 12, 2019
I think most people were disappointed because they felt you made it seem like the vitamins were the only reason. As a person who has suffered from an abusive and manipulative 'friend', it was one event that was the catalyst for me to stop giving her excuses for her behavior.
— Angela Castillo (@Angie32Castle) May 12, 2019
It looks like this controversy has a way to go before we see the last of it.
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Taking the idea of ‘being woke’ to a whole new level over a decade-long career in sport, court and online news, George has worked for titles and agencies including ESPN FC, Eurosport, LADbible and Court News UK. He may not have a degree but does have an unhealthy obsession with Lord of the Rings.