Snapchat Ad Joking About Chris Brown And Rihanna Causes Huge Backlash

by : UNILAD on : 13 Mar 2018 20:59

It’s like Snapchat has just given up being a legitimate social media platform after Kylie Jenner publicly announced their demise on Twitter.


First the dreaded update which caused some to brand the app ‘unusable’, and now an unacceptable advert making light of the domestic abuse against Rihanna by Chris Brown.

The temporary photo-sharing platform which was once so popular allowed an advert for a ‘would you rather’ game, that gave the options of ‘slap Rihanna‘ or ‘punch Chris Brown’, through the net.

The advert is clearly insensitive given that Chris Brown was found guilty of domestic assault against pop queen Rihanna in 2009.


Following huge public outrage at the advert, Snapchat pulled the ad from their platform, saying it was ‘approved in error’ to Mashable.

A spokesperson from Snapchat later told UNILAD:

The ad was reviewed and approved in error, as it violates our advertising guidelines.

We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.

It’s easy to dismiss a faux pas like this as nothing more than a senseless employee or a thoughtless mistake, but as activist Brittany Packnett pointed out, adverts have to go through a thorough approval process before they appear online.

Packnett wrote:

I know that social media ads go through an approval process from the platform.

This means Snapchat approved an ad that makes light of domestic violence.

The update ain’t the only thing that’s wack over there, friends.


Chelsea Clinton wrote in backlash to the advert:

Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate.

Awful that any company would approve this. Thank you Brittany for calling this out.

New York Times Journalist Jarrett Hill asked some very important questions that need answering:

I want to know why this Rihanna/Chris Brown Snapchat ad was even designed or intended for – let alone approved?

Who commissioned it? Why did the link to each lead to? WTactualF!?


Snapchat’s advertising policy states that all adverts are ‘subject to our review and approval’ and they reserve the right to reject or remove any ad.

Earlier this year, a reported $1.3 billion was wiped off the value of Snap, partially to do with Kylie being ‘soo over’ it, their advert-centric update, and now this!

Snapchat have been contacted for comment.


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